{"id":815,"date":"2025-05-01T11:50:00","date_gmt":"2025-05-01T10:50:00","guid":{"rendered":"https:\/\/romtur-poctefa.eu\/?p=815"},"modified":"2025-06-26T11:55:03","modified_gmt":"2025-06-26T10:55:03","slug":"impuls-a-la-responsabilitat-social-empresarial-rse-en-el-turisme-rural-a-cotlliure","status":"publish","type":"post","link":"https:\/\/romtur-poctefa.eu\/?p=815&lang=ca","title":{"rendered":"Impuls a la Responsabilitat Social Empresarial (RSE) en el turisme rural a Cotlliure"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El 23 de maig de 2025, el projecte europeu <strong>ROMTUR-POCTEFA<\/strong> va iniciar un diagn\u00f2stic de RSE (responsabilitat social empresarial) a la Casa Pairal de Cotlliure. <strong>Caroline Ramonatxo<\/strong> de la CCIPO va dur a terme aquesta avaluaci\u00f3 juntament amb <strong>Eva Guiot i Mathieu P.<\/strong> dels hotels Casa Pairal i Mas des Citronniers. Aquest acompanyament, que beneficiar\u00e0 a 15 empreses el 2025, analitza les pr\u00e0ctiques de RSE segons 5 pilars clau.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"579\" src=\"https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/05\/rse_collioure.jpg\" alt=\"\" class=\"wp-image-715\" srcset=\"https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/05\/rse_collioure.jpg 775w, https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/05\/rse_collioure-300x224.jpg 300w, https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/05\/rse_collioure-768x574.jpg 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;acompanyament estrat\u00e8gic de ROMTUR s&#8217;articula en dues fases principals: primer, el diagn\u00f2stic de les pr\u00e0ctiques actuals de cada empresa per a una an\u00e0lisi profunda, i despr\u00e9s, l&#8217;elaboraci\u00f3 de recomanacions personalitzades que enforteixin els compromisos ambientals, socials i econ\u00f2mics de l\u2019empresa. La RSE, clau per al turisme, especialment en \u00e0rees rurals, actua com un motor d&#8217;innovaci\u00f3 i diferenciaci\u00f3. Permet valorar el <strong>patrimoni rom\u00e0nic local<\/strong>, preservar els recursos i paisatges, crear valor amb les comunitats locals, satisfer les expectatives de viatgers que busquen un turisme amb prop\u00f2sit i alinear-se amb els <strong>Objectius de Desenvolupament Sostenible (ODS)<\/strong> europeus. En definitiva, \u00e9s una palanca essencial per a un turisme m\u00e9s sostenible i arrelat als nostres territoris.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 23 de maig de 2025, el projecte europeu ROMTUR-POCTEFA<\/p>\n","protected":false},"author":1,"featured_media":565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"featured_image_urls":{"full":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1.jpg",2016,1512,false],"thumbnail":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1-150x150.jpg",150,150,true],"medium":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1-300x225.jpg",300,225,true],"medium_large":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1-768x576.jpg",640,480,true],"large":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1-1024x768.jpg",640,480,true],"1536x1536":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1-1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1.jpg",2016,1512,false],"chromenews-featured":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1-1024x768.jpg",1024,768,true],"chromenews-large":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1-825x575.jpg",825,575,true],"chromenews-medium":["https:\/\/romtur-poctefa.eu\/wp-content\/uploads\/2025\/06\/CASA-PAIRAL-1-590x410.jpg",590,410,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/romtur-poctefa.eu\/?author=1"},"category_info":"<a href=\"https:\/\/romtur-poctefa.eu\/?cat=126&#038;lang=ca\" rel=\"category\">Not\u00edcies<\/a>","tag_info":"Not\u00edcies","comment_count":"0","_links":{"self":[{"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=\/wp\/v2\/posts\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=815"}],"version-history":[{"count":1,"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=\/wp\/v2\/posts\/815\/revisions"}],"predecessor-version":[{"id":816,"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=\/wp\/v2\/posts\/815\/revisions\/816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=\/wp\/v2\/media\/565"}],"wp:attachment":[{"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/romtur-poctefa.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}